Static vs. Dynamic CRO Strategies: Which Approach Drives More Ecommerce Conversions?
The CRO Showdown: Simplicity vs. Personalisation
When it comes to conversion rate optimisation (CRO) in ecommerce, brands often face a crucial decision: should you stick with static, one-size-fits-all content, or embrace dynamic, real-time personalisation? To answer this, ScaleLiftr put both strategies to the test in a series of A/B experiments spanning industries from fashion to home goods and beyond.
Static vs. Dynamic: What's the Difference?
- Static CRO:
Relies on fixed content and offers that remain the same for every visitor—standard banners, generic discount codes, universal messaging.
- Dynamic CRO:
Uses real-time data and personalisation to tailor content, offers, and messaging to each individual shopper—e.g., showing cart contents, personalised savings, or live social proof.
Inside the ScaleLiftr CRO Case Study
To uncover which approach truly delivers better results, ScaleLiftr conducted five A/B tests with identical audiences and business logic, ensuring a fair comparison.
Key Elements Tested:
- Cart Contents:
Does displaying the actual items in a shopper's cart drive more urgency and conversions?
- Cart Savings:
Are shoppers more motivated by seeing their exact dollar savings, or is a flat percentage discount just as effective?
- Product Discounts:
Impact of showing both original and discounted prices versus only the final price.
- Social Proof:
Do real-time notifications about recent purchases or page views increase trust and prompt action?
- Targeted Messaging:
Broad, general messaging vs. dynamic, personalised content for high-consideration purchases.
What the Data Revealed
Dynamic, personalised content consistently outperformed static creative across all verticals—driving higher engagement, revenue lift, and conversion rates.
What You'll Learn
- Performance of static vs. dynamic CRO in real-world ecommerce scenarios
- How personalised data boosts engagement and conversions
- Actionable tactics for every funnel stage—product pages to checkout
- Insights into urgency, savings, social proof, and their impact on shopper behavior
Ready for the Full Results?
Download ScaleLiftr's Static vs. Dynamic CRO case study for side-by-side metrics, A/B test data, and examples. Spoiler: dynamic CRO achieved an average 381% revenue lift across all tests—grab your copy now!