5 Sender Name Strategies to Boost Your Email Open Rates

Why Sender Names Are Crucial for Email Marketing Success

In today's crowded inbox, your sender name is often the first thing subscribers notice—sometimes even before the subject line. It's your brand's first impression and a key factor in whether your email gets opened or ignored. In fact, nearly half of email recipients say the sender name is the main reason they decide to open an email. When you get this detail right, you can increase open rates, drive more engagement, and ultimately improve your email marketing ROI.

To help you stand out and build trust, here are five effective sender name ideas that can elevate your email campaigns and enhance your remarketing results.

1. Use a Recognisable Personal Name

If your audience is familiar with a specific person at your company, using their name as the sender can make your emails feel more personal and authentic. This approach is especially effective for B2B brands or when nurturing high-value relationships.
Tip: Only use a personal name if your audience will recognise it. Otherwise, it may seem random or even trigger spam filters.

2. Stick with Your Brand Name

Using your company name as the sender is a tried-and-true method, especially for brands with strong recognition. This approach builds consistency and trust over time, making it clear who the message is from.
Example:

• "ScaleLiftr"
• "ScaleLiftr Customer Success"

3. Create Campaign-Specific Sender Names

For special promotions, loyalty programmes, or exclusive content, consider using a unique sender name tailored to the campaign. This strategy can make your emails stand out and give subscribers a sense of VIP access or insider status.
Example:

• "ScaleLiftr Rewards" for loyalty updates
• "ScaleLiftr Flash Sale" for limited-time offers

4. Add a Friendly, Human Touch

Blending professionalism with a conversational tone can make your brand feel more approachable. Sender names like "The ScaleLiftr Team" or "Hello from ScaleLiftr" create a sense of community and warmth, encouraging subscribers to engage with your content.
Other Ideas:

• "ScaleLiftr Support"
• "Your Friends at ScaleLiftr"
• "ScaleLiftr Customer Care"

5. Combine Personal and Brand Names

For the best of both worlds, try pairing an individual's name with your brand. This format is ideal for building relationships, providing support, or running advocacy campaigns. It adds a personal touch while maintaining brand recognition.
Examples:

• "Alex | ScaleLiftr Strategy Team"
• "Priya at ScaleLiftr"
• "Sam from ScaleLiftr Marketing"

Your sender name is always visible in the inbox, making it a critical part of your email's first impression. A name that's relevant, trustworthy, and consistent increases the likelihood of your message being opened and read. Over time, a strong sender name becomes a signal of value, helping your emails stand out in a busy inbox.

Ready to elevate your email strategy?
Download ScaleLiftr's Remarketing Experience Case Study for real-world examples and performance insights on high-converting sender name tactics.